I work in guest services for a grocery store. One of the things I am in charge of is selling balloons. I have been studying balloon sales for the last 9 years. Last year they changed the company that we buy balloons from. This was one of my struggles. Dealing with this change and no one listening to my opinion. My store sells the most balloons in the company.
This year I am keeping a photo journal of the balloons we display and watching how they sell. This is the way the new balloon company wants us to display our balloons. They think customers will understand that they are supposed to group all the similar balloons together to make their own bouquet of balloons.
What I find is happening is the customers buy just one balloon from the display.
I took these photos last week. We reset our balloon wall, so now we have all the new companies balloons out. And we sold in the first week of setting out balloons about 8 balloons from the display areas. The nice thing is that the bigger 12.99 balloons are the ones selling. Most of our balloon sales actually happen with customers coming to guests services and ordering large balloon bouquets. Saturday is usually our busiest day for balloon sales.
There are lots of birthday celebrations on Saturdays.
Kimberly
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